What if the world could finally see you?
A brand film for Kushner — The Journal.
You've built something
worth believing in.
But the world can't believe what it can't see.
What your team feels from the inside on a good day is what your customers, hires, and investors need to see from the outside.
When they do, trust shows up before the first meeting. Your company becomes the obvious choice.
Most importantly: you stop leaving your story up to chance and start telling it yourself.
Through unscripted brand films and human-first storytelling, we capture the essential truth of your company on its best day — so the people who need to believe, can.
You've done video before.
This isn't that.
Most corporate videos fail because they ask people to perform. We've spent years perfecting a process that does the opposite — no scripts, no rehearsals, no one telling you where to put your hands. Less like a production, more like a conversation.
The length of a typical LAIBEL brand film. And the time it takes to change how every room you walk into perceives you.
No scripts to review or shot lists to approve. We arrive knowing exactly what to ask. What emerges is entirely, unmistakably, you.
What does this piece need to accomplish? We build it entirely around your answer. Everything else flows from there.
When something is rooted in truth, it works in more rooms than you expected — and keeps working far longer than you expected.
Our approach
Story
Archeologists™
We don't invent stories. We just know where to dig.
Your company has a soul. And your brand is how the world feels it.
It's revealed when your founder talks about the early days. In the silence after a client says you changed everything for them. In the pride on your team's faces when they explain what they do.
But somewhere between the investor deck, the mission-statement committee, and the fifth revision of the website copy, it got buried — under the slow, heavy sediment of building a company. Your brand started carrying the words instead of the soul.
We dig through the layers, right to where that soul lives, and pull it out intact. We find the story that was always there, and put it back at the center of your brand.
The results speak
louder than we can.
Across two campaigns, from a single brand film.
Special Children's CenterTracked directly to the video.
RefreshGenuine connection
Laibel truly cares about fostering genuine connection with his clients. His format of taking people on a deeper level means the videos are authentically reflective of the people in them and the story they're telling.
Doors opened for us
Our video has been transformative for us. It's opened doors in ways we've never experienced before, and let us give over what it is about us that's so special. You captured the soul and heart of our team so perfectly.
A rare gift
Some artists paint with pigments — Laibel is a master at freeing human expression. His radiant personality envelops subjects in a happy place where they express their most confident, approachable self. A rare gift.
Who we're a good fit for
We work with companies
that are better than they appear.
Right for us
- Your work is excellent, but the perception lags behind
- Your culture is strong but invisible to outsiders
- You're proud of who you are and what you do
- You're tired of losing to competitors who present better
- Your team's best day would convert anyone, if they could see it
Not right for us
- You need to be made to look good
- You want scripts, spin, or performed excellence
- You've never delivered results worth talking about
- You're not willing to be seen as you actually are
- You're looking for the cheapest way to check a box
A word from Laibel
"Clients always ask us, 'How'd you do that?' The answer is: first, we paid attention."
Laibel Schwartz Founder & Creative Director